FOCUS • COMPOSURE • ENDURANCE
SEIS Investment Opportunity
The Worlds First Mental Performance Shot for Golfers
Golf is the most mentally challenging game on earth, yet it’s been ignored by functional nutrition—until now. GC18 is a game-changer, delivering the calm, razor-sharp focus that traditional energy drinks simply can't match.
THE PROBLEM
GOLFERS WANT 18-HOLE COMPOSURE
35%
Demand Emotional Control
Golfers are looking for a way to stay calm and in control of their emotions after a bad shot
52%
Demand a Fatigue Solution
More than half of all golfers surveyed explicitly need a solution for back-nine mental exhaustion
Data sourced from an independent pilot study conducted across 20 Scottish golf courses with real time golfers.
GOLFERS NEED A BETTER SOLUTION THAN ENERGY DRINKS
The Precision Killer
Standard energy drinks cause jitters and shaky hands, sabotaging precision exactly when it matters most
The Scorecard Spiral
Post-caffeine crashes trigger a total mental collapse—turning one simple bogey into a five-hole disaster
THE SOLUTION
The Ultimate Advantage on the Course
MASTER THE MENTAL GAME
UNSHAKEABLE COMPOSURE
Stay calm and in total control of your emotions.
BACK-NINE ENDURANCE
4+ hours of peak mental sharpness.
PRECISION ENERGY
Zero jitters. Zero crashes. Total precision.
OPTIMIZED 60ML FORMAT
A portable shot designed for immediate performance.
Real Science
The GC18 Formula
GC18 is a 60ml functional nootropic shot that delivers laser-sharp focus and unwavering composure for the full 18 holes. Precision-engineered for peak mental performance without the jitters.
L-Theanine + Caffeine
Sustained alertness without energy spikes or crashes. Smooth, steady focus from tee to green.
Cognizin & Gingko
Laser focus and rock-steady hands. Enhanced cognitive function precisely when it matters.
Cordyceps
Sustained physical and mental endurance throughout the entire round. No fade, no fatigue.
Own the Mind. Own the Course
Proven Performance: The Scottish Pilot
56%
PURCHASE INTENT
More than half of our competitive testers confirmed they would purchase GC18,
37%
ENHANCED CALM
37% felt more relaxed and in control of their emotions.
34%
MENTAL CLARITY
34% reported improved focus and decision-making.
Retailing in 24 Scottish Pro Shops
100+ Competitive Testers
Validated Results
Data from independent pilot study with V1 Formula
The Unfair Advantage: Route to Market
1
Pro Shop Dominance
Owning the ultimate impulse point where golfers make purchasing decisions Before their round.
2
Basket Size Boost
70% of courses reported GC18 increased their total transaction value.
3
Retailer Economics
High-margin opportunity that pro shops can't resist.
Untouched Shelf Space
First to Market: The only functional nootropic shot designed for golfers.
Zero Competition: No direct performance-shot rivals on pro-shop shelves.
Exclusive Access: Direct reach to the world's most affluent sporting demographic.
MARKET OPPORTUNITY
1
2
3
1
GLOBAL FUNCTIONAL DRINKS MARKET
Size: $265.39 Billion.

CAGR: 10.79%
2
TOTAL ADDRESSABLE MARKET (TAM)
UK: 420,000 Active Golfers (18-45)
USA: 3.4M Active Golfers (18-45)

CAGR: 8.4%
3
PERFORMANCE MINDED (SAM)
UK & USA: 900,000+ Golfers
SIZE: Over 2 Billion Annual spend
The Highest Value Customer in FMCG
The functional drinks space is the fastest-growing FMCG category, and we are in an excellent position. Unlike mass-market brands, we know exactly who our customers are and where they shop.
Golf is no longer a "retired man's game." As of 2026, the 18–34 age group is the largest on-course demographic, and its growing each year.
Our target audience—the active young golfer—spends over $3,000 per year on the sport and is primed for premium on-course performance.'
Based on current 2025/2026 industry data
Explosive Growth Trajectory
Scaling from Scottish pilot to UK dominance, then conquering the massive US market. Our proven model delivers predictable, capital-efficient growth with clear milestones and accelerating profitability.
Year 6 represents a realistic 20% capture of our conservative SOM market (appendix 1) based on each golfer purchasing just 1 unit every 2 weeks.
The Heavy Hitter Team
Battle-tested operators with proven track records in scaling FMCG brands, securing seven-figure exits, and navigating complex distribution networks. This isn't our first rodeo.
Ian Millar
Founder & CEO
Award-winning eCommerce entrepreneur, bootstrapped a wellbeing brand to over £1.5M in sales. Former Sales Director with over 10 years of experience in sales and leadership. Avid golfer with over 15 years on the course.
Scott Dickson
Investor & Advisor
Experienced entrepreneur with a proven track record in eCommerce and retail growth. Successfully bootstrapped and secured an 7 figure exit. Passionate golfer and strategic advisor.
Alex Barron
Strategic Advisor
Award-winning, venture capital-backed marketing tech entrepreneur with 10 years experience helping market-leading FMCG brands build, launch and scale successful products.
John Leslie
Commercial Advisor
Customer Development Manager at Britvic with over a decade of experience in the FMCG sector. Specialises in building distribution networks and sales strategies for high-growth beverage brands.
The ask
£225,000 SEIS ROUND
£100k
Working Capital
Inventory and manufacturing to sustain triple-digit growth across 400+ pro shops.

£80,000
Staff
Strategic hires in Sales and Operations to drive rapid retail expansion.
£20k
Marketing
High-ROI Social Marketing and elite Influencer partnerships

£15k
Logistics
Optimized local UK & US fulfillment and rapid pro-shop distribution
STRATEGIC DEPLOYMENT: THE PATH TO £1M
1
YEAR 1: FOUNDATION & FEEDBACK
100 Active Courses | £80k Revenue
Founder-led sales to perfect the pro-shop playbook. £10k local social spend to drive 'course-arrival' awareness.
2
YEAR 2: UK MARKET DOMINANCE
350 Courses | £400k Revenue
Hire Full-time Sales Manager. Build UK distributor network. £20k spend on influencer partnerships and geo-targeted social.
3
YEAR 3: USA LAUNCH & PROFITABILITY
850 Courses | £1.04M Revenue
Soft Launch" in the USA (150 courses). Founder-led US site visits to replicate the successful UK pro-shop playbook. Achieve £197k Net Profit.
Reaching £1.04M revenue validates our "proof of concept," triggering a £1M Seed Round to fund our proven US playbook. This traction builds a direct bridge to a £3M–£5M Series A, unlocking multi-million-pound valuations as we dominate the global mental performance category.
Beyond Golf: The GC Platform Vision
GC18 is the beachhead. Once we dominate golf's mental performance category, we deploy the proven formula across massive adjacent markets. Same science, different arenas.
1
2026: GC18 Launch
Establish market leadership in golf mental performance. Prove unit economics and distribution model.
2
2028: GC90 Football
90-minute mental endurance for footballers. Tap into the world's largest sport with 270M+ players globally.
3
2030: GC1 Gaming
Tournament-grade focus for esports athletes. £1.3B gaming supplement market with explosive growth.

Platform Strategy: Build the "Red Bull of Mental Performance" across premium sporting categories. Each launch leverages established brand equity and operational playbook.
Join the Journey
The Future of Performance Nutrition
Ground-floor access to a category-defining brand with proven product-market fit, experienced operators, and clear path to profitability.
Benefit from SEIS tax relief, offering significant downside protection with a 50% tax break from day one—making this a highly capital-efficient entry point.
  • Validated Demand: Proven sell-through across 20+ prestigious pilot courses.
  • The Goal: A clear, bottom-up roadmap to £1.04M revenue.
  • Growth: Scalable platform opportunity across high-stakes sports (Padel/Tennis)."
  • Confidence: Leadership team with a track record of successful exits.
Schedule Investor Call
GC18 | WWW.GC18.CO.UK | SEIS Investment Opportunity
APPENDIX 1
ASSUMPTIONS: Addressable Market
Total Addressable Market (TAM) This is the widest net: Every on-course golfer aged 18-45 in our launch regions.
UK TAM: Following a 29% rise in rounds played in early 2025, there are an estimated 2 million active golfers in the UK in the 18-45 age bracket.
US TAM: On-course participation hit a record 29.1 million in 2025. The 18-45 demographic makes up roughly 10 million of these players.
2. Serviceable Addressable Market (SAM) This is our "High-Intent" audience. We define this as the Active Core (regular players) who also use sports nutrition/supplements (estimated at 25% of the core).
The Logic: While many people play golf, only the "Frequent Players" (8+ rounds/year) are consistently in pro shops where GC18 is sold.
The Reach: 40% of UK adults in this age bracket use sports nutrition, but we use a conservative 25% to filter for those prioritizing "Game Performance".
UK SAM: 105,000 golfers.
US SAM: 850,000 golfers.
3. Serviceable Obtainable Market (SOM) — 10% Capture This represents our realistic 5 year target based on each golfer conservatively purchasing 1 unit every 2 weeks (26 units/year).
Total Target Golfers (5% of SAM): 47,750 golfers.
Annual Unit Sales: 2,483,000 Bottles of GC18 Sold.
Annual Revenue Potential: £5.46 Million ($6.9M).
As we grow alongside the natural expansion of the golfer population and the high-growth functional drinks market, we expect to drive higher consumption frequency and capture up to 30% of our high-intent SAM—representing a £16M+ annual revenue opportunity.
APPENDIX 2
ASSUMPTIONS: REVENUE
APPENDIX 3
CASHFLOW
APPENDIX 4
THE 40M+ EXIT OPPORTUNITY
Year 6 Revenue:
£11,000,000
Year 6 EBITDA:
£3,000,000 (27% Margin)
Projected Valuation:
£36M – £44M+
(Strategic Multiple)
The Expansion Vision
Scale: Just 20% SOM penetration. Massive 5X headroom remaining in the core golf market.
Portfolio: Fully developed range including Gummies, CBD, and Caffeine-Free variants.
Horizontal Launch: Validated playbook for immediate expansion into Padel, Tennis, and Boutique Gyms.
Target Acquirers
  • PepsiCo (Poppi/LifeWTR)
  • Monster Beverage Corp
  • Lucozade Ribena Suntory
  • TaylorMade/Callaway (Lifestyle Diversification)
Based on standard 10x-12x strategic EBITDA multiples for premium insurgent beverage brands as of 2026.